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1.創造力專班綜合訊息 : [學術活動]2008城市美學與行銷研討會,歡迎參加!
發表者 訪客 於 2008-10-27 01:15:13 (1865 人氣)

[學術活動]2008城市美學與行銷研討會,歡迎參加!
http://www.ocam.org.tw/news/news02.asp?id=353


【簡章】
壹、會議目的
財團法人陽明海運文化基金會為持續秉持「熱愛台灣、回饋地方」的精神,特別舉辦【2008城市美學與行銷】研討會,思考近年來台灣社會所高度重視的城市美學與行銷議題。
研討會特別延請產、官、學界的意見領袖與實務菁英群聚一堂,一同討論再造台灣城市美學,以及行銷台灣好城市的策略,期使台灣各地獨具特殊文化的藝術與文化之美,有機會打造成為國際性文化城市,一方面為城市創造豐厚的觀光收益,另一方面並打響台灣的國際知名度。
貳、辦理單位
一、指導單位:行政院文化建設委員會
二、主辦單位:陽明海運股份有限公司、財團法人陽明海運文化基金會
三、協辦單位:交通部基隆港務局
四、承辦單位:陽明海洋文化藝術館、麥田廣告設計有限公司
參、會議時間
2008年11月8日(星期六) 09:00∼17:00
肆、會議地點
基隆港務局基隆港大樓2樓第2會議廳。地址:基隆市中正區中正路1號
(基隆市立文化中心正門正對面/基隆市政府後門正對面)
伍、報名方式
名額:150人,額滿為止。(由主辦單位免費提供講義及午餐)
1. 方式一:自即日起到11月5日(三)18:00為止。請逕至「陽明海運股份有限
公司」網站 (www.yml.com.tw)及「陽明海洋文化藝術館」網站(www.ocam.org.tw)下載議程表與報名表。
2. 方式二:傳真 02-2496-9058
3. 方式三:電子郵件Glizuyang@ms39.hinet.net
陸、會議主題說明
一、發掘城市之美,並思索包裝、設計、創造獨特、鮮明、優質城市的方法。
二、探討行銷城市的策略,以活絡城市經濟,並創造城市的文化收益。
本次研討會主要包括兩場的專題演講,以及兩個場次的座談,在專題演講上,分別邀請行政院文化建設委員會黃碧端主委、以及世界宗教博物館漢寶德榮譽館長開講;在兩場座談場次上,分別以城市美學、城市行銷為主題,思考創造城市美學之方法,以及行銷城市之策略,進而作為思考行銷基隆的基礎。

2008城市美學與行銷研討會簡章
http://www.ocam.org.tw/news/download/2008城市美學與行銷研討會簡章.doc

2008城市美學與行銷研討會報名表
http://www.ocam.org.tw/news/download/2008城市美學與行銷研討會報名表.doc



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